Whether you’re putting together a portfolio web site or just slapping together some slides, knowing how colors affect the minds of your audience makes your message more appealing. Smashing magazine offers a post that serves as Color Psychology 101 for would-be designers. Beyond explaining which colors work as “warm” and “cool,” how primaries play off secondary colors, and offering lots of keen examples of every kind of color design, Smashing’s post offers some clues on how colors are perceived when images are translated to mental impressions

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