Woolworths in Australia unveiled a new logo and branding last year. The logo is a stylized W If you enjoyed this post, make sure you subscribe to my RSS feed!

The BBC has unveiled the new logo for its long running science fiction show Doctor Who . The show is pretty much an institution in this part of the world and the new series has a new writer and producer, a new Doctor and as mentioned a new logo. If you enjoyed this post, make sure you subscribe to my RSS feed!

Logo designs can be loosely broken into three categories: Text Only Text and Symbols Symbol Only This post is a mini showcase of logos which fall into categories two and three, with the symbols in question being animals. If you enjoyed this post, make sure you subscribe to my RSS feed!

In the past couple of weeks, two of the world’s biggest hotel chains have revealed new identities and rebranding. First up, the Holiday Inn logo If you enjoyed this post, make sure you subscribe to my RSS feed!

London 2012 recently ran a competition inviting young designers the opportunity to create a special version of the London 2012 logo. If you enjoyed this post, make sure you subscribe to my RSS feed!

Nickelodeon has updated its well-recognized “splat” logo to a new text based insignia. It’s still orange and the characters have a round balloon-like friendliness to them, but the splat is gone. Old Logo New logo The new logo is set in a rounded typeface with the letter i , looking like a little person, being the focal point If you enjoyed this post, make sure you subscribe to my RSS feed!

For reference, I’ve been compiling a few resources featuring logos of a similar nature. Previous posts include logos using the standby symbol , and similar ideas in general. If you enjoyed this post, make sure you subscribe to my RSS feed!

In 1994, Paula Scher was commissioned to create a new identity and promotional graphics system for The Public Theater . 15 years on, and the design has been honoured by the Art Directors Club . Pentagram squeezed 300 pieces of Public design work into a 45 second video collage (shown above) If you enjoyed this post, make sure you subscribe to my RSS feed!

“You can’t expect a man, who’s successful business-philosophy is, “Screw it, let’s do it” to really care much about this inconsistency in the visual identity of the Virgin brands. And after all, isn’t he himself the consistent identity of the Virgin brand?” VIBE shows us just how many Virgin sub-brands there are, and how different the identities look. I gotta admit, some of these look plain tacky, but it’s a good reminder that your logo is not your brand. If you enjoyed this post, make sure you subscribe to my RSS feed!

Minneapolis-based design agency Duffy & Partners has published 25 years worth of logo design. If you enjoyed this post, make sure you subscribe to my RSS feed!